Gaining Maturity | ZS

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Gaining Maturity

Jason Brown and Arun Shastri

Wherever you find yourself in terms of analytic maturity, there is ample room for growth.




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The data and analytics field has undergone a major evolution. Much like other disruptive innovations, there has been a healthy dose of hype for analytics—and once ultramodern phrases such as “big data,” “predictive analytics,” “data science” and “machine learning” are now  becoming commonplace.

Download this Best’s Review article, in which principals Jason Brown and Arun Shastri explain how insurance companies can become robust analytics organizations and receive true value from big data.

Best’s Review: November 2015

Copyrighted A.M. Best Company, Inc. 2015

All Rights Reserved, Reprinted with Permission



About the Experts




Jason Brown is a Principal in ZS Associates' Boston office and the leader of the firm’s Financial Services practice. He has helped numerous clients define and install successful marketing and sales strategies, and his diverse experience spans many industries, including insurance, banking and asset management. Jason has extensive project experience in go-to-market strategy and implementation, market research, sales process design, compensation design, and sales force sizing and deployment. He has contributed to several financial services and sales management publications, and has facilitated workshops at LIMRA Marketing and Sales conferences.

Jason holds a B.A. in economics and statistics from the University of Chicago and an M.B.A. from the MIT Sloan School of Management.




Arun N. Shastri is a Principal with ZS in the firm’s New York office, and leads the Analytics practice for the non-healthcare sectors at ZS. Arun joined ZS in 1995 and worked at ZS for fifteen years.  In that period he worked on a broad range of sales and marketing issues with clients across several industries including insurance, financial services and healthcare.  His areas of expertise include go-to-market strategy, sales and marketing effectiveness, channel analytics, incentive compensation, and decision support tools and dashboards.

Arun returned to ZS in 2015 to lead the Analytics practice. He holds a Ph.D. in Decision Sciences from the Kellogg School of Management at Northwestern University.