Rules of Engagement

Ashish Vazirani


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In the end, it’s not the salesperson with more than 1,000 contacts on LinkedIn or a hashtag guru on Twitter who will close the most deals and cultivate lasting relationships. Read this article, by ZS Principal Ashish Vazirani, in Selling Power magazine


About the Expert

Ashish Vazirani is a Principal at ZS Associates in San Mateo, Calif., and leads ZS's High Tech practice. Ashish focuses on helping client companies improve marketing and sales productivity by developing and executing integrated marketing and sales models and go-to-market strategy. He has led engagements with global technology leaders as well as emerging enterprises and has served as the architect of major transformations within marketing and sales organizations.

Ashish holds a B.E. in mechanical engineering from Vanderbilt University, an M.S. in engineering from the McCormick School of Engineering at Northwestern University, and an M.B.A. from the Kellogg School of Management at Northwestern University.

Before starting a career in consulting and sales and marketing management, Ashish served in the U.S. Navy as a Submarine Officer.