The Role of Value in Market Access and Pricing Negotiations

Ed Schoonveld

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Global drug pricing expert Ed Schoonveld has written the first chapter—“The Role of Value in Market Access and Pricing Negotiations”—of the recently published book, The Future of Health Economics. Edited by Olivier Ethgen and Ulf Staginnus, the book provides an overview of the most prominent emerging issues within the pharmacoeconomics space.

Ed’s contribution describes the critical success factors for market access and the pricing of prescription drugs, including:

  • The drug purchasing process
  • Understanding payers
  • Global payer archetypes and segments
  • Payer perspective on health outcomes, health economics, value and price
  • Actual use of health outcomes and economics in payer decision-making

> DOWNLOAD CHAPTER 1 ( /-/media/pdfs/future_of_health_economics_chapter_1.pdf?la=en )


Ed Schoonveld is a Managing Principal at ZS Associates and is the leader of the firm’s Value and Access solution area. In this role, he provides strategic consulting and research solutions to healthcare industry clients. He is considered to be one of the world’s leading experts on global pharmaceutical pricing and market access and has unparalleled experience as head of global market access and pricing functions at Wyeth, Lilly, and BMS, and as a consulting leader at Cambridge/IMS and a number of other organizations. You can learn more about Ed Schoonveld on Twitter ( ) and LinkedIn ( ) . Ed is the author of The Price of Global Health.

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