Segmentation uncovers essential insights about customers, helping pharmaceutical companies optimize marketing expenditures for both product launches and in-line brands. In this video, ZS Principal Mazen Zahlan talks about the importance of pharmaceutical segmentation, and reveals the three most important elements for segmentation success.
This video is part of our "Pharmaceutical Marketing That Works - Part I" series.
By Mazen Zahlan
Principal Mazen Zahlan highlights which segmentation approaches have served pharmaceutical companies well and how segmentation can fit into a larger marketing framework to create competitive advantages.