The Most Challenging Aspect of Creating a Successful Value Proposition

In this video, ZS expert Will Randall discusses why it’s challenging—yet necessary—for medtech companies to craft a value proposition that ensures the achievability of their offerings’ intended outcomes.

Watch the video, then take a look at the article, to learn more about the five factors that can enable medtech commercial organizations to redefine their value propositions in an outcomes-driven, value-based healthcare environment.

Read the article

Medical Devices Aren’t Luxury Goods, So Why Does Medtech Try to Sell Them That Way?

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