Insights

Medtech and Marketing: The Secrets to Unlocking Growth

Matt Singer and Sundeep Karnik


Many medtech companies are struggling to achieve growth in an increasingly complex and competitive healthcare landscape. Join ZS experts to learn how a world-class marketing capability can help medtech companies increase their customer relevance, differentiate their offerings from the competition, and sustain long-term financial success.

In this webinar, we’ll discuss how marketing can help:

  • Improve competitiveness of the portfolio globally by moving from feature to value innovation
  • Enhance the success of new product launches
  • Improve portfolio profitability
  • Streamline the portfolio to make buying simpler for customers, and create a compelling sales narrative




Matt Singer
Principal
ZS Associates

Matt Singer is a principal and leader of ZS’s marketing consulting practice for the medical devices and diagnostics industry. Along with his consulting experience, Matt has held senior leadership positions in marketing, strategy, business development and commercial operations within medical device and biopharma companies. His expertise spans strategic and commercial marketing issues, including opportunity assessment, business development, product development, product launch, growth marketing, market research and marketing operations. Matt’s global experience covers the U.S., Canada, Europe, Latin America, Asia and Australia.





Sundeep Karnik
Principal
ZS Associates

Sundeep Karnik is a principal and leader in ZS’s medical products industry vertical, where he focuses on marketing and strategy. Throughout his career, Sundeep has served in roles including senior-level line and function leadership, as well as management consulting in medical products and pharma. He has managed P&Ls, led global product development, and marketing and strategy organizations at Fortune 500 companies, and has taken startups from angel funding through to exit. Sundeep’s areas of interest include growth strategy, M&A, product and business model innovation, transformation and change management.

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An empowered marketing capability can be the key to long-term growth for medtech.

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