How Much Is Your Patient Worth? Using Patient Lifetime Value to Sharpen Your Marketing Strategy | ZS

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How Much Is Your Patient Worth? Using Patient Lifetime Value to Sharpen Your Marketing Strategy

Dan Frey, Jean-Jacques Raoult

Unlike marketers in other industries, many pharmaceutical marketers have a limited understanding of patients’ value. As a result, patient marketing investments may be set improperly, leaving potential profit on the table.

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