ZS Interview: How Incentives and Savvy Marketing Can Help Health-Care Providers Bridge the Revenue Gap | ZS

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ZS Interview: How Incentives and Savvy Marketing Can Help Health-Care Providers Bridge the Revenue Gap

Angela Bakker Lee

Health-care providers are coping with major challenges that threaten their bottom lines, but the right go-to-market strategy, proper marketing and effective use of well-designed incentives can improve performance.

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