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Point of care evolution and innovation in the time of COVID-19

Whitepaper

The COVID-19 crisis has changed the of the point of care experience for many patients in different ways. Here’s how point of care companies are responding, and how they’re enhancing offerings now and into the future.

Enhancing the Impact of Customer Segmentation

Whitepaper

Customer segmentation has been and will continue to be an essential element of a marketer’s toolkit. Read the whitepaper to understand the factors which build better segmentations and a case study illustrating a pharmaceutical company’s successful approach to segmentation.

Five Drivers of a Health Plan’s Customer Experience

Whitepaper

While COVID-19 certainly is upending many aspects of healthcare, customer experience is still an important aim, and it’s gaining traction among health plans, now more than ever. In this white paper, ZS experts weigh in on the differences between high- and low-performing plans, and how health plans can work to improve the overall customer experience.

A Transition in Flux: How Health Plans Can Optimize Value-Based Care Initiatives

Whitepaper

Here’s how health plans can improve their relationships with providers, increase value-based care participation and improve patient care and cost trends.

Harnessing Generational Change: Creating the Travel Experience of the Future

Whitepaper

ZS’s multigenerational research sheds light on how travel brands can create better experiences for current and future customers.

ZS Medical Affairs Outlook Report 2019: Analysis of Field Medical Growth and Industry Trends

Whitepaper

Download ZS Medical Affairs Outlook Report 2019 for insights on current trends in collaboration, field medical effectiveness, metrics, field medical roles and activities, and compensation in the medical affairs space.

The Future of Selling in Healthcare: An approach to disruptive change

Whitepaper

Why the fundamental approach to customer engagement in pharma must change, how to envision the future of the pharmaceutical sales role and how better management and team collaboration can redefine the future of selling.

Unlocking the Promise of AI in Member-Centric Care

Whitepaper

In our latest white paper, we discuss the many benefits of AI, and how health plans can create a road map to AI success.

Pharma's Road Map to Patient Centricity

Whitepaper

Few pharma companies deliver on the promise of patient centricity. Here’s what it takes to be truly patient-centric.

How Your Clinical Trial Can Succeed in a Crowded Market

Whitepaper

How can life sciences companies improve patient enrollment in clinical trials? ZS experts share 4 key strategies.

Unlocking the True Potential of Field Medical Affairs

Whitepaper

Building a world-class medical affairs team requires being viewed as an unbiased scientific partner by your end customers. ZS’s Sunil John explains how.

How Organizational Change Enables Customer Centricity

Whitepaper

Instead of tactic-based marketing, many life sciences companies can—and should—implement an orchestrated marketing process to deliver a more personalized customer experience. Here’s how.

Access Journey: A Call for Change in Prescription Drug Commercialization Decision-Making

Whitepaper

Success in this new payer-empowered world of value and affordability requires two fundamental changes in pharma companies’ corporate decision-making. Read Ed Schoonveld’s article to learn more.

Is Data Science the Treatment for Inefficiencies in Clinical Trial Operations?

Whitepaper

Here’s how data science can transform the way that life sciences companies find the right patient population.

It Takes Two to Tango

Whitepaper

How can medtech companies turn barriers into opportunities to build strategic partnerships with key customers? ZS experts offer insights for medtech companies based on new research.

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