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Working Toward a Healthy Prognosis
Article
Amy Marta outlines how marketing research could tranform in the coming years in response to the ever-changing health care industry.
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The Role of Value in Market Access and Pricing Negotiations
Book
In the first chapter—"The Role of Value in Market Access and Pricing Negotiations"—of the recently published book, The Future of Health Economics, Ed Schoonveld describes critical success factors for market access and pricing of prescription drugs.
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Big Data: Is It Crunch Time for Pharma?
Article
ZS Managing Principal, Dharmendra Sahay weighs on Pharma’s Big Data evolution with Pharmaceutical Executive. Read this article to learn how companies continue to overcome adoption challenges and find new ways to benefit from Big Data and analytics.
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Achieving the Promise of Analytics
Article
ZS and CIO.com recently surveyed healthcare chief information officers and senior-level IT leaders on their analytics opportunities, planned investments and overall analytics strategies. Read this article to learn where companies are still struggling and seven key steps to progress an analytics strategy.
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Why Medtech Companies Should Implement Regionalized Sales Models
Article
In today’s dynamic healthcare environment, IDN consolidation and centralized medical device purchasing are creating significant pricing pressure on the medical device industry. In fact, on average, prices for costly medical devices have been declining recently, according to the Emergency Care Research Institute. Medtech business leaders, therefore, have to work to find ways to evolve and grow earnings in this highly competitive and challenging environment.
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2017 Value Watch List in US Oncology Market
Article
As part of the ZS Oncology Value Watchdog Initiative, we have identified priority areas for manufacturers to consider as some of the most influential drivers of value-driven cancer care in the US in 2017.
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VIable Solutions
Article
“Value” within healthcare is a complex, abstract concept that can take on many forms. The Healthcare Leadership Council (HLC), a coalition of chief executives and other thought leaders across the healthcare industry—including ZS—has been building consensus on the best ways to deliver value through its National Dialogue for Healthcare Innovation initiative (NDHI).
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The Digital Enterprise in Action
Case Study
Amgen’s awardwinning data lake revolutionized the company’s global operations by driving bottom-line savings and enabling new data-driven insights—and, as a bonus, it offered the same potential to the entire company.
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Ready for an Agile Future
Case Study
A top-20 pharmaceutical company partnered with ZS to reduce cycle times by 40%, costs by 20%, and to solve a field reporting problem with a mobile, one-stop-shop solution that gives the field more time to sell.
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A Customer-Centric Approach to Promotion Planning
Whitepaper
As the global healthcare landscape continues to evolve, many biopharmaceutical companies continue to deploy a scattered, mass-market approach to targeting healthcare providers through a wide variety of channels and tactics.
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Navigating the Dotted Line
Article
Transforming pricing and contract management practices often appears to be easier said than done, but it’s worth the effort—and it’s achievable. Read this article to learn how to get started.
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