Use physician-centric insights to create a nuanced map of customer opportunities and maximize launch effectiveness.
Link attitudinal and behavioral attributes of physicians. See more about physicians to create more-compelling profiles and maximize brand growth.
Go beyond physician specialties and volumetrics to truly understand the world from a physician’s lens, answering the “why” along with the “what” when it comes to performance behaviors and targeting.
Understand innate physician preferences around drug classes and offers from pharma companies to build a tailored messaging strategy, starting with the physician and working backward.
Analyze data broadly across therapeutic areas
Adopt a physician-centric approach by analyzing the physician’s mind share across multiple therapy areas and understanding latent physician preferences around a variety of drug classes and pharma offers.
Use AI and machine learning to get insights
Leverage the full power of AI to fill the gaps in the “why” behind physician behaviors and make predictive recommendations to maximize brand growth.
Improving medication adherence through patient centricity
Oct. 8, 2021 | type:article