ZS Panorama™

Holistic cross-therapy-area inferred insights about every physician in the U.S. Shift from fragmented and siloed insights to a 360-degree view that improves segmentation, targeting, messaging and more.


Challenges we solve

Customer landscaping

Use physician-centric insights to create a nuanced map of customer opportunities and maximize launch effectiveness.

Data-driven segmentation

Link attitudinal and behavioral attributes of physicians. See more about physicians to create more-compelling profiles and maximize brand growth.

Precision targeting

Go beyond physician specialties and volumetrics to truly understand the world from a physician’s lens, answering the “why” along with the “what” when it comes to performance behaviors and targeting.

Hyper-personalized messaging

Understand innate physician preferences around drug classes and offers from pharma companies to build a tailored messaging strategy, starting with the physician and working backward.


ZS’s approach

ZS Panorama™ provides off-the-shelf, physician-level insights that most pharma companies don’t have. These insights are based on multiple data sources, proprietary algorithms and ZS’s pharma domain expertise.

Analyze data broadly across therapeutic areas

Adopt a physician-centric approach by analyzing the physician’s mind share across multiple therapy areas and understanding latent physician preferences around a variety of drug classes and pharma offers.

Use AI and machine learning to get insights

Leverage the full power of AI to fill the gaps in the “why” behind physician behaviors and make predictive recommendations to maximize brand growth.

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