Insights

The Value Divide Between IDNs and Pharma



In this video, stakeholders from integrated delivery networks, along with physicians, pharmaceutical reps and key account managers, discuss how those groups are out of sync when it comes to understanding each other’s needs and their perceptions of value.

It’s not all bad news, though. They weigh in on how this value divide can be closed, and how pharma companies can improve their partnerships with IDNs.