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The MedTech Conference

The MedTech Conference

September 25-27 l San Jose McEnery Convention Center | San Jose, CA

Come see  ZS at The MedTech Conference in San Jose. Visit our booth to discuss how to transform your commercial strategy to succeed in today’s changing healthcare environment.

Next to the California Pavilion, Booth 527
Exhibit Hall Hours: Tuesday, September 26th – 9:00am – 7:00pm | Wednesday, September 27th – 9:00am – 12:30pm

Also, make sure to attend ZS’s speaking sessions:

Driving Growth Through New Commercial Strategies
Monday, September 25th | 11:15am – 12:30pm | Convention Center – Room 210E
Moderator: Brian Chapman, ZS Principal
Panelists: TBC

Medtech manufacturers are facing many headwinds, including pricing pressures from payers and providers, centralized purchasing decisions from integrated delivery networks and growing demand for products that provide economic—and clinical—benefits. Companies need innovative commercial strategies to overcome these challenges and spur growth.

This interactive panel will explore topics such as:

  • Changing messaging to focus on economic and clinical value
  • Developing key account programs and capabilities to deal with larger, more complex providers
  • Creating innovative contracting strategies
  • Adopting flexible sales deployment models that depend on local market dynamics
  • Providing value to the healthcare system with diagnostics, connectivity and insights; and driving organizational change

Delivering Customer Value with Innovative Services, Solutions, and Contracts
Wednesday, September 27th | 10:35am – 10:55am | Convention Center – Solutions Theater Stage
Presenter: Pete Masloski, ZS Principal

Lately, medtech manufacturers have been marketing value-added services and solutions more and more, hoping to counter price pressures and commoditization by better addressing the changing needs of healthcare providers. Still, companies have had trouble creating significant business impact with this strategy. In this session, we’ll discuss how you can successfully develop a compelling value proposition that includes your value-added solutions. We’ll also discuss current trends in value-added services, like leveraging new digital and connected health technologies and risk-sharing agreements.

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