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ZS Principal Pete Mehr assumes leadership of customer-centric marketing solution area

— CCM team at global sales and marketing firm helps pharmacos tailor content and communication channels to improve customer experience

EVANSTON, Ill. – July 7, 2016 – Global sales and marketing firm ZS named Principal Pete Mehr the new leader of its customer-centric marketing (CCM) solution area, effective July 1. Mehr has nearly 20 years of experience helping companies across industries design and customize integrated sales and marketing campaigns. The CCM solution area engages health care providers and patients.

“Some health care providers communicate with sales reps in-person. Others prefer to interact with them by phone or online,” Mehr said. “Taking a data science approach that accounts for these differences in provider preferences to improve customer experience can be a key lever in driving competitive advantage today. Companies that re-engineer themselves to optimize customer preferences can see their top-line revenue increase between 5 and 10 percent.”

ZS Managing Principal Pratap Khedkar, leader of the firm’s global pharmaceuticals practice, believes Mehr will continue the legacy of ZS Chairman Jaideep Bajaj, who founded the customer-centric marketing solution area.

“Jaideep was motivated to help pharmaceutical companies transform their customer-facing commercial models using the most appropriate channels and messages,” he said. “Pete will guide our CCM teams to create an end-to-end capability that enables the healthcare industry to deliver innovative sales and marketing solutions to health care providers and patients.”

Customer-centric marketing has become even more important as the pharmaceutical industry increases its digital marketing activity. For example, ZS’s AffinityMonitor™ report states that the top 30,000 physicians considered “most valuable” by the pharmaceutical industry receive about 2,725 promotional messages each year, or about 7.5 communications each day.

“We are keen to help companies rise above this noise – to continuously adapt and improve their communications to meet customer preferences,” Mehr said. “Our cloud-based and scalable customer-centric marketing solutions help companies do just that.”

Take, for example, ZS’s new Suggestion Engine™. This solution analyzes advanced data, such as sales performance, customer affinity, multichannel engagement and market access, and detects changes in customer behavior. It provides timely insights to help sales reps address the most pressing customer issues, improve engagement and prioritize sales opportunities through a personalized, customer-centric experience.

For more information about ZS’s CCM solution area, visit the website or view the video, “Want customer-centric marketing? Start by integrating sales and marketing.”

About ZS

ZS is the world’s largest firm focused exclusively on helping companies improve overall performance and grow revenue and market share, through end-to-end sales and marketing solutions – from customer insights and strategy to analytics, operations and technology. More than 4,500 ZS professionals in 22 offices worldwide draw on deep industry and domain expertise to deliver impact for clients across multiple industries. To learn more, visit www.zs.com or follow us on Twitter and LinkedIn.

Greg Austin
Director, Marketing & Communication, ZS

Anahita Wadia Khan / Kyle Adams
Sikich Marketing & Public Relations