Travel and Transportation

ZS’s experts span the breadth of commercial domains to help clients address issues within and between functions.

For more than 30 years and 1,200 clients, the world’s largest airlines, hotels, rental cars, logistics, trucking, railroad and other organizations in travel and transportation have sought ZS’s deep expertise to meet their objectives.

Partner with us for our ability to:

  • Understand your culture and speak your language beyond industry lingo. We engage with you as peers and will work with you to articulate and achieve your goals.
  • Provide a full range of skills needed to deliver organizational outcomes through:
    • Development of growth and profit-oriented business strategies
    • Deep technical skills needed to build or update systems and seamlessly execute strategies
    • Processes, frameworks and change management know-how to embed transformation into your culture and ensure its ongoing success
  • Manage, clean and mine enormous volumes of data and drive actionable insights.
  • Scale the team as needed. Whether you need one part-time person or dozens of full-time people, we can match staffing to meet your requirements.

Maximize your organization’s value through our expertise in sales, marketing and an integrated range of capabilities that develop smart strategies and take them to market.


  • B-to-B, B-to-C, B-to-B-to-C
  • Growth strategy
  • Customer insights
  • Segmentation and targeting
  • Offer design and optimization
  • Portfolio strategy
  • Organizational design
  • Marketing operations

Revenue Management and Network

  • Revenue management strategy
  • Revenue management effectiveness
  • Revenue management operations and outsourcing
  • Process design and improvement
  • Fare ladder design
  • Fare class pricing
  • Network optimization
  • Cabin and seat design

Sales and Distribution

  • B-to-B growth strategy
  • Channel strategy
  • Sales effectiveness
  • Sales transformation
  • B-to-B contracting
  • Sales incentives
  • Channel incentives
  • Talent management
  • JV selling

Pricing and e-Commerce

  • Private and opaque pricing
  • Micro-targeting and promotions
  • Merchandising algorithm design and execution
  • Sentiment analysis/social listening


  • Customer engagement strategy
  • Loyalty strategy and loyalty program design
  • Digital and omni-channel strategy
  • Contact center transformation


  • Big data architecture, design and implementation
  • Sales and marketing process and technology transformation
  • User experience design
  • Data warehousing, business intelligence and master data management
  • Enterprise level program management


  • Analytics design
  • Data engineering
  • Data science/advanced analytics
  • Analytics capability building and captive off-shore center development
  • Analytics process outsourcing

Technology solutions that enable clients to implement strategies and improve performance.


Enterprise Decision Generation Engine (EDGE)

Leverage our broad and deep knowledge of the travel and transportation industry.

  • Harnessing Generational Change: Creating the Travel Experience of the Future

    > Read Whitepaper

  • What Higher Airline Baggage Fees Mean for Carriers and Consumers

    > Watch Video

  • Will Proposed FAA Rules Stop Airline Seats From Getting Smaller?

    > Watch Video

  • How Revenue Management Differs by Industry and How to Do It Well

    > Watch Video

  • What to do When Revenue Management Systems Go Wrong

    > Watch Video

  • Improving Commoditization Strategies and Other Insights for Rental Car Companies

    > Watch Video

  • Use AI to Drive Commercial Excellence

    > Watch Video

  • What’s Keeping the Travel Industry Grounded When it Comes to Analytics?

    > Read Article

  • Drive greater business value with information you already have

    > Watch Video

  • How to Upgrade Hotel Sales and Revenue Management Incentive Practices and Improve Plan Satisfaction

    > Read Whitepaper

  • Is Corporate America Ready for Managed Travel 2.0? For Nearly One in Five Companies, the Answer Is Yes

    > Read Whitepaper

  • Charting the Course to High-Impact Sales Effectiveness Investment

    > Read Whitepaper

  • Building a Go-to-Market Strategy for Airline Partner Marketing

    > Read Case Study

Experience the unique value ZS brings to travel and transportation companies.

Following are a few examples of how clients partnered with us to improve and find new growth:

Tourism New Zealand Supercharged its Data and Analytics to Improve Sales Force Coverage and Impact

To get better ROI, Tourism New Zealand needed to determine whether it was covering the right travel agents. Here’s how ZS’s data helped improve targeting efforts and build a foundation for future marketing success.

>Learn More

Hope for Hotels: Driving RevPAR by Enhancing Revenue Management

Here’s how ZS helped its client, one of the world’s largest hotel brands, improve its ROI and increase RevPAR by ramping up its revenue management.

>Learn More

How an Airline Aligned Sales Reps’ Payouts to Corporate Results

Learn how ZS designed a data-driven analytical approach for an airlines customer, that linked individual sales goals to company performance.

>Learn More