Health Plans

AI/ML-powered Medicare Advantage benefit design

July 26, 2023 | Webinar | 30-minute watch

AI/ML-powered Medicare Advantage benefit design

The competitive Medicare Advantage (MA) market is growing rapidly, and health plans are under pressure to differentiate themselves. One way to do this is by designing a benefits package that meets the evolving needs of MA customers. However, health plans face several challenges when it comes to designing their MA benefit packages, including budgetary constraints, evolving market sentiments, complex plan design processes and product differentiation.


This on-demand webinar explores ZS’s plan design framework, which will help you:

  • Create MA plans that meet evolving consumer needs
  • Use advanced analytics to identify the most important and prevalent benefits that drive MA enrollments
  • Simulate the impact of different benefit offerings on enrollments and per member per month (PMPM) costs

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