Oncology

Creating an effective medical communications strategy in oncology

By Christina Corridon, Neil Gavigan, and Jon Gonzales

Oct. 20, 2021 | Webinar | 15-minute watch

Creating an effective medical communications strategy in oncology


In the complex, ever-evolving oncology landscape, the role of medical information and scientific exchange is more critical than ever. Yet, the hybrid communication models coming out of the pandemic have created challenges for companies to get that information to stakeholders.

 

Oncology companies must now take a more strategic look at the way they engage within the medical communications ecosystem. In this on-demand webinar, we’ll share an approach to finding stakeholders at their preferred time, place and channel—giving your science the best chance of being understood and appreciated.

During this on-demand webinar we explore how to:



  • Develop a customer-focused strategy for the medical communications ecosystem
  • Evaluate the user experience for in-person and digital scientific communication engagements
  • Identify opportunities within your organization to drive a successful medical communications strategy


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