Pharma has long thrived on the brand-centric commercial model. But given the importance of organized customers in today’s ecosystem, the life sciences go-to-market model must include customer-oriented solutions rather than just brand-centric products. This function is a critical capability for success in the future, but it’s missing in many KAM programs today.
In this on-demand webinar ZS experts discuss the opportunities for companies to evolve their focus on customers.
You’ll learn:
- What customer-oriented marketing in pharma really looks like
- How companies can put the right strategic marketing, account-based marketing, account insights and organizational alignment pillars in place
- How to forge lasting strategic partnerships with organized customers based on compliant solutions that advance value for both sides
Add insights to your inbox
We’ll send you content you’ll want to read – and put to use.
