Pharma has long thrived on the brand-centric commercial model. But given the importance of organized customers in today’s ecosystem, the life sciences go-to-market model must include customer-oriented solutions rather than just brand-centric products. This function is a critical capability for success in the future, but it’s missing in many KAM programs today.
In this on-demand webinar ZS experts discuss the opportunities for companies to evolve their focus on customers.
- What customer-oriented marketing in pharma really looks like
- How companies can put the right strategic marketing, account-based marketing, account insights and organizational alignment pillars in place
- How to forge lasting strategic partnerships with organized customers based on compliant solutions that advance value for both sides
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