Healthcare

B2B marketing: A missing function in pharma

Feb. 6, 2024 | Webinar | 36-minute watch

B2B marketing: A missing function in pharma


Pharma has long thrived on the brand-centric commercial model. But given the importance of organized customers in today’s ecosystem, the life sciences go-to-market model must include customer-oriented solutions rather than just brand-centric products. This function is a critical capability for success in the future, but it’s missing in many KAM programs today.

 

In this on-demand webinar ZS experts discuss the opportunities for companies to evolve their focus on customers. 

 

You’ll learn:

  • What customer-oriented marketing in pharma really looks like
  • How companies can put the right strategic marketing, account-based marketing, account insights and organizational alignment pillars in place
  • How to forge lasting strategic partnerships with organized customers based on compliant solutions that advance value for both sides


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