Pharmaceuticals & Biotech

Designing a co-promote for success: Effective alliances in joint commercialization

March 31, 2021 | Video | 31-minute watch

Designing a co-promote for success: Effective alliances in joint commercialization


Joint commercialization arrangements can be challenging for both parties, but there are ways to position an alliance to ensure a successful launch and outcome. During this pre-recorded presentation from the 2021 BD&L Summit for Life Sciences, ZS Principal Cody Powers will:

  • Explain how to assess potential co-promotion partnerships
  • Identify co-promotion design choices that maximize value for both parties
  • Profile existing co-promotion agreements to spotlight key insights and implications
  • Uncover key design choices that drive both term sheet and operating agreement development
  • Share how to resolve deadlocks via effective governance practices


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