On this episode of “Inside Global Pharma,” Jennifer Curtis connected with Jeffrey Moore to discuss evolving trends in customer engagement and what this means for pharmaceutical companies and their marketing strategies. They highlight: 

  • Stats showing most healthcare professionals (HCPs) prefer a hybrid mode of engagement from pharmaceutical companies that combines virtual channels with in-person visits
  • How pharma can improve its delivery of digital experiences to HCPs
  • Ways pharmaceutical companies can be more strategic about moving from “push” to “pull” marketing