Portfolio & Pipeline

Inside Global Pharma: Evolving marketing in the now, near and far

By Jennifer Curtis, Jeffrey Moore, and Matilda Males

June 21, 2022 | Podcast | 29-minute listen

Evolving marketing in the now, near and far

On this episode of our Inside Global Pharma podcast, Jennifer Curtis connected with Jeffrey Moore to discuss evolving trends in customer engagement and what this means for pharmaceutical companies and their marketing strategies. 


Highlights from the episode: 

  • Stats showing most healthcare professionals (HCPs) prefer a hybrid mode of engagement from pharmaceutical companies that combines virtual channels with in-person visits
  • How pharma can improve its delivery of digital experiences to HCPs
  • Ways pharmaceutical companies can be more strategic about moving from “push” to “pull” marketing

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