ZS sponsored an IDC Infobrief, “Transforming Life Sciences Sales and Marketing With Personalized Insights,” to learn more about how sales and marketing professionals at life sciences companies currently consume data, and identify their specific needs—and pain points—around data and analytics.


Mike Townsend, IDC’s research manager for life science business system strategies, and Mahmood Majeed, ZS’s global business technology lead, got together to discuss the findings and share their analyses of the research.  They address questions, such as…

  • What are the key findings about current data practices?
  • Given the current challenges, what are people looking for?
  • What are some of the surprising insights from the survey?
  • How can data be better leveraged to provide more value?

Watch the video to learn more about the evolution of information consumption and what it means for life sciences companies.