Digital & Technology

When to leverage external data sets for strategic gain

By Shri Salem, and Willem Koenders

Feb. 1, 2023 | Webinar | 45-minute watch

When to leverage external data sets for strategic gain

Through third parties and marketplaces, more data is available to organizations than ever before. Yet only ~25% of chief data officers indicate they’ve succeeded in creating a data-driven organization. And, on average, less than 50% of internal data collected is being used in decision-making. All this unused data begs the question: How does your organization know when it needs more data from the outside?


Our research came up with six broad categories of demand drivers that propel companies’ need for more. In this webinar, we share that research and break down those demand drivers so you may better understand the needs of your organization and use that information to strategize your data collection moving forward. 


In this webinar, we explore:

  • The definitions for each of the six critical drivers and how additional expanded data sets can drive value for an organization with this information in mind
  • How these drivers can be projected against use cases across industries
  • Success factors and recommendations to mobilize an organization toward data-driven value creation

Register to watch this on-demand webinar.

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