Discover how to identify key channel drivers of healthcare provider (HCP) brand adoption and design more effective marketing tactics for all drug prescribers.


In this on-demand webinar, experts from ZS and Dataiku explore the power of analytics-driven omnichannel strategies. You’ll learn how to:

  • Significantly improve HCP satisfaction, grow your prescriber base and boost marketing efficiencies and cost savings
  • Integrate your own data, including brand sales data, HCP characteristics and marketing outreach data
  • Use machine learning models to predict physician adoption and prescribing of a new brand based on HCP characteristics and marketing engagement
  • Get insights into the performance of your marketing campaigns with interactive and business-friendly descriptive analytics dashboards
  • Assess physicians’ and other drug prescribers’ brand adoption likelihood using explainable insights from SHAP importance and channel engagement summaries