Discover how to identify key channel drivers of healthcare provider (HCP) brand adoption and design more effective marketing tactics for all drug prescribers.
In this on-demand webinar, experts from ZS and Dataiku explore the power of analytics-driven omnichannel strategies. You’ll learn how to:
- Significantly improve HCP satisfaction, grow your prescriber base and boost marketing efficiencies and cost savings
- Integrate your own data, including brand sales data, HCP characteristics and marketing outreach data
- Use machine learning models to predict physician adoption and prescribing of a new brand based on HCP characteristics and marketing engagement
- Get insights into the performance of your marketing campaigns with interactive and business-friendly descriptive analytics dashboards
- Assess physicians’ and other drug prescribers’ brand adoption likelihood using explainable insights from SHAP importance and channel engagement summaries
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