Digital & Technology

Optimizing omnichannel marketing strategies for pharmaceutical companies

Aug. 24, 2023 | Webinar | 1-minute read

Optimizing omnichannel marketing strategies for pharmaceutical companies

Discover how to identify key channel drivers of healthcare provider (HCP) brand adoption and design more effective marketing tactics for all drug prescribers.


In this on-demand webinar, experts from ZS and Dataiku explore the power of analytics-driven omnichannel strategies. You’ll learn how to:

  • Significantly improve HCP satisfaction, grow your prescriber base and boost marketing efficiencies and cost savings
  • Integrate your own data, including brand sales data, HCP characteristics and marketing outreach data
  • Use machine learning models to predict physician adoption and prescribing of a new brand based on HCP characteristics and marketing engagement
  • Get insights into the performance of your marketing campaigns with interactive and business-friendly descriptive analytics dashboards
  • Assess physicians’ and other drug prescribers’ brand adoption likelihood using explainable insights from SHAP importance and channel engagement summaries

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