In the pharmaceutical industry, strategic decision-making hinges on understanding the whole patient experience. Digital initiatives that unlock these insights are on the rise, but many are falling short of delivering impact at scale, placing ROI—and perhaps even the organization’s long-term success—at risk. To meet patients’ needs, understand their behavior drivers and deliver personalized journeys and better outcomes, organizations must harness data and scale digital initiatives effectively. To help pharma leaders position their organizations for success, we explore the top reasons digital initiatives falter and what the path to meaningful, scalable transformation looks like.


After this on-demand webinar, you’ll walk away with a better understanding of:

  • When and where to deliver an end-to-end approach to patient digital services
  • How to build a digital core that drives impact at scale
  • What operating model imperatives will make your digital transformation stick