Pharmaceuticals & Biotech

Realize the potential of C&GT with data-driven tech

By Sankalp Sethi, and Arvind Kumar

June 7, 2023 | Webinar | 30-minute watch


Cell and gene therapies (C&GTs) offer hope for effective treatments across a range of life-threatening diseases. C&GT value chains represent a dramatic departure from traditional biologics, with each patient often representing a unique journey with multiple handovers.


To launch a pipeline of such complex therapies and ensure a unique customer experience, companies need digital capabilities enabled by data-integrated technology. These capabilities are also required to seamlessly scale from clinical to commercial—a critical step in commercializing C&GT.


In this on-demand webinar, experts from ZS and Salesforce discuss data-driven and technology-enabled C&GT commercialization and explore how to:

  • Address challenges with the current C&GT commercial model and the future role of data-integrated tech
  • Identify digital capabilities required to support external stakeholders and internal ways of working, covering ex vivo and in vivo approaches
  • Determine scalable tech systems and integrations to accommodate desired future state capabilities across multiple indications
  • Leverage cross-functional technology, data interconnectivity and orchestration systems to drive real-life impact
  • Understand how end-to-end tech-enabled orchestration can help improve the overall quality of care and outcomes
  • Start implementing and scaling a C&GT digital ecosystem with smart investments that unlock immediate value

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