On this episode of the “Reinventing Customer Experience” podcast, Arun Shastri and Gopi Vikranth discuss customer buying decisions with Professor Raghu Iyengar of the Wharton School at the University of Pennsylvania, where he is faculty co-director of AIAB (Wharton AI & Analytics for Business). An expert on the intersection of academia and business, Professor Iyengar explores the impact of social media and influencer marketing on the modern customer experience.
- The speed at which social media marketing is moving due to technology
- How the rise of direct-to-customer and subscription-based models influence behavior
- Where marketing teams can experiment with the trillion-dollar e-commerce industry