Pharmaceuticals & Biotech

From data collection to data connection: Reinventing pharma’s commercial model

Jan. 18, 2024 | Podcast | 41-minute listen

From data collection to data connection: Reinventing pharma’s commercial model


How can pharma use AI and other technology to deliver a better customer experience? Maria Whitman and a panel of ZS experts discuss pharma’s next-generation commercial model. Carolyn Morrow, Namita Powers, Srihari Sarangan and Karthik Sourirajan talk about how pharma can create behavior-changing, personalized customer engagement at scale. To get there, companies will need to rethink and reinvent data collection and find new ways to achieve data connection. 
 

The panel discusses:

  • How companies can reimagine marketing, “unbundle” the sales rep and build a context-driven customer strategy
  • Why a holistic approach and a new mindset will be important for the whole enterprise 
  • Practical steps organizations can take to implement these changes 

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