The digital evolution of medical affairs in pharma

March 5, 2024 | Webinar | 30-minute watch

The digital evolution of medical affairs in pharma

The role of medical affairs has been evolving, becoming a third strategic pillar alongside R&D and commercial. This transformation has been accelerated by the advancement of digital technology, access to new data, advanced analytics and the early application of artificial intelligence. In this webinar, Murali Gopal, M.D., Vice President and Head of Medical Affairs, Phathom Pharmaceuticals, and Asheesh Shukla, principal at ZS, explore the changing landscape of this pharma sector and dive into how medical affair’s evolution is affecting patient care and outcomes through advancing the science and evidence across healthcare.

In this webinar, you will:

  • Understand how medical affairs is achieving its vision to elevate awareness of unresolved patient burden of disease and evolve the current standard of care
  • Discover strategies for medical teams to better understand their providers’ base and expand to their own capabilities through real-world data analysis, digital health, clinical informatics and medical communication
  • Understand the need for differentiated yet robust platforms powered by AI and ML to scale the enhanced role medical teams play

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