Identify what consumers really want



By breaking down the universe into groups of distinct consumers (segments) and then focusing on the specific occasions that those consumers experience (demand moments), we can precisely map what people do, when they do it and, most critically, why they do it.

Calculate the size of prize



The Demand Outlook brings to life the context of the consumption occasion (where, when, how, with whom, etc.) and then ties it directly to sales data to enable precise opportunity sizing.

Find where competitors are most vulnerable



Uncover why brands are trending in the direction they are. Our Vulnerability Index illuminates why brands are gaining or losing market share.

Help brands reach new consumers



By understanding unmet needs, a clear path to reaching your targeted consumer emerges. Whether through communication, renovation or innovation, the Demand Outlook is a road map for your brand to achieve growth and resonate with consumers.

WHAT WE DO

Challenges we solve



Identify where to play



We study what’s important to consumers across the breadth of occasions. We can then dive into each segment and moment combination to get a clear picture of consumer behaviors today … and what those behaviors will be tomorrow.

Understand how to win



Our Vulnerability Index allows us to measure how categories and brands are delivering against the needs that matter most in each moment. It shows us which incumbents are vulnerable to replacement and how to address top unmet needs to win consumers. 

Always-on insights



Unlike traditional Demand Outlook analyses, we democratize data and empower our clients to dive into the consumer via a customized cloud-based tool. With 24/7 access to unlimited data cuts, there’s no question left unasked—and no delay to get an answer.

HOW WE DO IT

ZS’s approach

Demand Outlook leverages ZS’s expertise in analytics, technology and consumer insights. By enabling cloud-based access to understand unmet consumer needs, incumbent vulnerabilities and category whitespaces, we bring the customer to the center of every business decision.



Connect with our experts