Clinical trials are facing a series of challenges: 80% of trials are terminated due to a lack of enrollment and retention rates are down—and so is the diversity of trial participants. These declines can have deeply damaging implications downstream, affecting future innovation and clinical outcomes. To better support sponsors in the recruitment and retention of trial participants, the ZS Cognitive team commissioned research aimed at understanding the cognitive barriers principal investigators (PIs) and clinical research coordinators (CRCs) experience and how their behavior can influence clinical trial success.


This on-demand webinar explores the following topics:

  • Barriers to successful clinical trial recruitment and effective patient retention
  • Cognitive factors affecting PIs and CRCs across clinical trial phases
  • Tactics and thought-starter strategies for overcoming cognitive barriers and improving recruitment and retention

Watch this illuminating discussion that will provide you with strategies your clinical trial teams can put into practice right away.