Many of today’s healthcare decisions are being negotiated by a dynamic ecosystem of providers, insurers, healthcare professionals, life sciences companies and others. To remain a contributing member of this ecosystem and bring the most benefit to patients, each entity needs to form new partnerships, foster existing ones and understand the relationships that the other players have with one another. For pharmaceutical companies, having the courage to shift from a traditional product life cycle model to a business-to-ecosystem approach is essential for commercial success.
Watch this on-demand webinar to:
- Learn how the healthcare ecosystem is changing and what it means for the industry
- Discover the complexities of each player in the ecosystem
- Understand how a business-to-ecosystem approach contributes to commercial success
- Identify the organizational changes necessary to embrace this approach