In an era defined by rapid-fire drug launches, portfolio approaches to go-to-market and ecosystem-level selling, pharma needs a customer engagement model premised on speed, scale and personalization. To win in the age of digital and AI, pharma will need to build a connected CRM ecosystem that uses classical AI and gen AI to deliver real-time personalized insights and enable seamless orchestration across customer-facing roles. We believe that today’s CRM isn’t up to the task, traditionally taking a more compliance and tracking approach to CRM. Life sciences is now at an inflection point where pharma executives will have a choice to position CRM as a strategic differentiator and customer experience ecosystem.
In this webinar, you’ll learn:
- The three pillars critical to the customer experience ecosystem of tomorrow: connectedness, continuity and contextuality
- How next-gen CRM will bring contextual insights, enable cross-functional planning and execution and offer real-time orchestration across the engagement ecosystem
- Five strategic considerations for pharma companies looking to capitalize on today’s inflection point around CRM migration
Add insights to your inbox
We’ll send you content you’ll want to read – and put to use.
