Pharmaceutical marketing organizations are on the cusp of an exciting time. All the advancements in customer data management, expansion of digital channels and investments in technology mean that organizations have more tools at their disposal than ever before to reach and engage their customers. But to capitalize on the true potential of these investments, they need to rethink the traditional brand-centric marketing model while re-imagining how to operate and deliver for customers in a way that unlocks value for everyone. We see a future where a new kind of pharma marketing organization will emerge—one that drives more personalized marketing enabled by technology.
Attendees will learn:
- Why marketing needs to rethink the role it plays for the organization and the value that it brings
- What new capabilities marketing needs to build and develop to deliver in a more customer-centric way
- How marketing teams can start to re-imagine the work they do to deliver more, both for their organizations and for customers