Medical Technology

Why patient engagement capability matters for medtech companies

Feb. 17, 2021 | Webinar | 30-minute watch

Why patient engagement capability matters for medtech companies

When it comes to medtech marketing, patients are often left out of the spotlight. In fact, many medtech companies question the value of engaging with patients who don’t directly select their products. During this webinar, we’ll unpack the power of patients and explain how medtech companies can benefit from an effective engagement strategy. Whether you’re questioning the value of engagement capabilities for your company or are new to building them, this webinar will provide the appropriate next steps.


In addition to learning how to build a patient engagement capability, this webinar will help you:

  • Debunk common misconceptions regarding how medtech companies engage with patients
  • Identify the value drivers that patient engagement strategies can unlock and determine which are best for your business
  • Assess how medtech’s patient engagement model matches up with other industries

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