SFE Navigator™: Your optimal path to sales growth

SFE Navigator is an online tool for evaluating sales force effectiveness (SFE) that combines a comprehensive framework with leading-practice benchmarks, objective rating scales, and explicit assessments of driver interdependencies.

SFE Navigatorcan help you identify your sales force’s main growth opportunities, key pain points, and costly competitive disadvantages

With SFE Navigator, you can:

  • Develop a comprehensive understanding of the core drivers of SFE
  • Ensure tight alignment between your SFE decisions and successful growth opportunities 
  • Create better sales plans by understanding the interdependencies between drivers of SFE
  • Develop capabilities that drive continuous improvement and large-scale transformations

Click here to start the on-line version of the comprehensive SFE Navigator™ tool.

You can also download print versions of SFE Navigator™.

Interested to know more? Contact us to learn how SFE Navigator™ has helped our clients maximize SFE or share your feedback.

Download related content

To quantify and better understand the impact of sales force effectiveness (SFE) initiatives, ZS launched the Explorer Study to answer the elusive question, “What is the impact of investing in SFE initiatives?”. Download the results learn how investing in SFE initiatives can drive profitable growth for your organization.


Download “ZS Explorer Study: Making the Business Case for High-Impact Sales Force Effectiveness Initiatives” for insights on making a compelling case to persuade management teams to allocate necessary resources for SFE investments.


Neil Rackham, Executive Professor of Professional Selling at the University of Cincinnati, talks about Sales Force Effectiveness and SFE Navigator in the Selling Power Special Edition