How can pharma use AI and other technology to deliver a better customer experience? Maria Whitman and a panel of ZS experts discuss pharma’s next-generation commercial model.

Bill Coyle, ZS’s global head of biopharma, and Mandi White-Ajmani, Ph.D., clinical psychologist, join Maria Whitman to talk about the underlying challenges obesity presents to society and healthcare even as new treatments emerge. Dr. White-Ajmani shares her weight loss journey and reflects on how it has affected her life.

Yelak Biru, president and CEO of the International Myeloma Foundation, is passionate about patient advocacy with good reason—he’s been one himself for 28 years. Yelak joins Maria Whitman to talk about his patient experience and how it shaped his perspective. He discusses how his passion for data and analytics informs his work today and the key areas where biopharma can better support patients on their journey.

As biopharma transforms its commercial model, what can it learn from other industries? To find out, Maria Whitman sits down with Arun Shastri, global AI practice lead, ZS. Arun’s an expert on how organizations are modernizing their customer experience and the technology and mindset needed for success. Hear how pharma can learn from disruptors, influencers and innovators everywhere.

Madhavi Ramakrishna, global vice president and chief digital officer of commercial, GSK, is passionate about data and technology. A former executive in broadcast media, she’s now at the forefront of adopting analytics to drive the pharma business. In this episode, she discusses the biggest opportunities she sees for innovation in the pharma commercial model and what pharma can learn about digital success from companies like Nike and Apple.