Pharmaceuticals & Biotech

There’s an opportunity for drug manufacturers to master the dynamics of the healthcare ecosystem. The future of commercial success is in the business-to-ecosystem (B2E) approach.

The B2E Approach

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Getting pharmaceuticals to market is more complicated than ever. A new approach is needed.

Decisions are negotiated by a dynamic ecosystem of provider organizations, health plans, healthcare professionals (HCPs) and others. Having the courage to shift from a traditional product life cycle model to a B2E approach is essential to success.

Discover new ways of collaborating

The players in today’s ecosystem exert greater influence than physicians once had. Now is the time to expand your customer focus and acknowledge all the players in the healthcare ecosystem: patients, provider organizations, HCPs and health plans.

Succeed in today’s healthcare ecosystem

The key to success lies in understanding each player’s role and goals—not only now, but as they evolve. To do this, you must empathize with what each player wants to achieve and seek opportunities where your innovations intersect with their needs.

Build for the future healthcare ecosystem

Adopting this expanded mindset requires you to stay aware of the ever-changing influence and interoperability among all players. Nothing about the healthcare ecosystem is or will remain constant, but ZS can help you plan today for tomorrow’s shifts. 

Adopt the tools you’ll need to thrive

Data is the common thread that connects and empowers patient decision-making across the ecosystem. It’s time to form partnerships to find new ways of leaning on others’ strengths to lower healthcare spending and improve patient outcomes.


Becoming a valued partner and collaborator

Learn why the B2E approach is the key to helping life sciences prepare for the healthcare ecosystem of the future.

Your journey to a holistic B2E strategy

ZS will help you develop a nimble and sustainable B2E strategy to play a central role in the healthcare ecosystem.

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