The players in today’s ecosystem exert greater influence than physicians once had. Now is the time to expand your customer focus and acknowledge all the players in the healthcare ecosystem: patients, provider organizations, HCPs and health plans.
The key to success lies in understanding each player’s role and goals—not only now, but as they evolve. To do this, you must empathize with what each player wants to achieve and seek opportunities where your innovations intersect with their needs.
Adopting this expanded mindset requires you to stay aware of the ever-changing influence and interoperability among all players. Nothing about the healthcare ecosystem is or will remain constant, but ZS can help you plan today for tomorrow’s shifts.
Data is the common thread that connects and empowers patient decision-making across the ecosystem. It’s time to form partnerships to find new ways of leaning on others’ strengths to lower healthcare spending and improve patient outcomes.