Pharmaceuticals & Biotech

There’s an opportunity for drug manufacturers to master the dynamics of the healthcare ecosystem. The future of commercial success is in the business-to-ecosystem (B2E) approach.

The B2E Approach

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Healthcare Ecosystem

Transform your business approach to help you gain advantages now and in the future. Adapt your strategy to address the needs of the players across the healthcare ecosystem, as they are quickly reshaping the healthcare landscape.


Challenges we solve

Rethinking your organization design

We’ll help you design the optimal organization, operating model and customer engagement process for the B2E world. Using change management techniques built on human-centered design principles, you can implement strategic decisions at all levels.

Putting the patient at the center

We’ll assess your readiness for patient centricity and search for the overlaps between patient needs and business objectives. We’ll then build the capabilities and processes to deliver exceptional experiences and value to patients and your business.

Building the right data and technology architecture

Keeping up with the healthcare ecosystem demands an enterprise data strategy with the right tools, accelerators and architectures. We’ll implement technology that helps unlock data’s business value by treating it as an asset across your organization.

Developing value strategies for the ecosystem’s players

Define your company strategy, business unit or product to guide how you engage with patients, provider organizations, HCPs and health plans. This important strategic work guides differentiated downstream offerings, programs and solution development.


ZS’s Business-to-Ecosystem (B2E) approach

Our offerings are aligned with the building blocks our clients need to support them from end to end in their transformation to the B2E approach.

Organizational capability assessment and strategic planning

We’ll assess the strengths, gaps and opportunities within your organization to improve your patient-centric capabilities—including leadership and culture, organizational structure,  business processes, data and analytics and partnership strategy.

Patient-centered value strategy and offering development

Our proven methodology connects prioritized patient and ecosystem players’ needs with company strategy and capability to drive a win-win for your organization and the healthcare ecosystem as a whole.

Data, systems and technology to drive consistency and scale

We enable your ecosystem journey through technology solutions that help you use data to understand, plan, execute and measure, driving informed decision-making across your organization.

Commercial organization design

We’ve established a process built over many years and refined for the B2E approach that leverages our organization design frameworks and accelerators to help your organization achieve the right customized structure and operating model.

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