Meetings + Events

For a global Fortune 100 company, spending on conferences, events, meetings and trade shows can total more than $750 million a year, yet many companies lack strong centralized processes for managing and analyzing their meetings and events budgets. Decentralized processes and the resulting data fragmentation cause many challenges. Aggregate meeting and event performance is difficult for many companies to track—including metrics like ROI—because event scheduling and logistics are often handled in silos. And with technology like scanners, RFID tags and mobile apps accumulating huge volumes of data, managing it all is no easy feat. What’s more, many companies don’t have consistent, firm-wide processes in place to contract effectively with hotels and vendors, which could be costing companies millions of dollars in lost savings opportunities.

ZS can help

We’ll partner with you to determine your meeting and events objectives, design meeting programs and measure their effectiveness, help you identify and buy meetings-related services for savings and efficiency improvements, and help your business comply with regulatory and reporting requirements for all meetings-related expenditures.

The ZS Approach

Get the most out of your meetings and events budget

ZS will help you drive value from global meetings and events programs, and from the events themselves. We combine deep knowledge of meetings programs with technical and operational expertise to create data-driven solutions that capture, measure and analyze the effectiveness and efficiency of meetings programs. We work closely with our clients to create implementable solutions that deliver immediate benefits and quantifiable savings, and that are flexible enough to meet future event analytics and meetings ROI needs.

Our capabilities include but are not limited to:

Strategic meetings management (SMM): As more companies seek greater visibility and consistency across their meetings programs, ZS can help you on your SMM journey. ZS can help design and support your SMM program, from an initial build-out that takes change management challenges into account to the ongoing analytics and insights that will help you make better decisions.

Meeting management software expertise and support: ZS experts will help you configure commercial software tools and connect them to your enterprise applications with customized middleware products. We provide meeting technology support, program management and process improvement strategies to strengthen your meeting management programs and measure their effectiveness.

Data management services: Without reliable and accurate data, it’s difficult to report on your spending. With decades of experience using data to solve complex business issues, ZS provides support with data aggregation and warehousing, data mining, data cleaning, data quality control and transparency, and compliance management.

Compliance, risk and transparency analytics: Our experts will help to ensure that your meetings programs comply with legal and regulatory requirements and will analyze your compliance processes and identify ways to improve them. We’ll provide auditable reporting, workflow analysis and unbiased compliance audits.

Reporting and analytics: Our meetings and events experts will provide your company with sophisticated data analysis and reporting, customized dashboards, vendor management programs, program benchmarking strategies, and experienced data management and stewardship.

Meeting planning process improvement: From meeting contracting to agency process compliance, ZS’s process excellence and transformation team will analyze your current meeting program processes, design future processes, create road maps to achieve your objectives and help implement transformational processes.

Meeting program ROI design and measurement: Whether you’re looking to reduce meeting spend through improved contracting or improve the effectiveness of your meeting programs, ZS can help you drive improvements on both sides of the ROI equation.

Better manage your meetings and events programs

Our meetings and events services are designed to help you accurately gather and disseminate meetings and events spending and performance data, improving meeting program processes around the world. Our experience in meeting programs across multiple industries in more than 50 countries, including significant support of healthcare provider transparency-related reporting, will help you get the most from your meetings and events investments.

Contact us to get started.