
Featured episode
‘We’re all tech leaders now’: A conversation with Salesforce’s Kyrsten Musich
The opportunities to reshape customer engagement have never been greater for pharma, but what role does the customer relationship management (CRM) system play? Kyrsten Musich, vice president of healthcare and life sciences at Salesforce, shares why pharma leaders need to be directly involved in shaping the vision and strategy for CRM to drive true competitive advantage.

Featured episode
How CRM can help pharma break barriers and transform customer engagement
Drive behavior-changing personalized customer engagement at scale by addressing customer barriers with a powerful customer relationship management system. ZS experts talk with Maria Whitman about how companies can get started.

FEATURED EPISODE
Expanding access to cell and gene therapies with McKesson’s Joe DePinto
Joe DePinto, McKesson’s head of cell and gene advanced therapies, is passionate about helping patients get access to these groundbreaking therapeutic interventions. Maria Whitman gets Joe’s perspective on the current state of cell and gene therapy.

Featured episode
Advancing pharma research for everyone: The clinical site perspective
Clinical trial sites play an important role in biopharma’s success. On this episode of Transforming Biopharma, Maria Whitman talks with Lauren Wall of the University of Chicago and Caroline Smith of Charter Research, on how pharma can forge successful partnerships with sites. They identify factors such as patient-centric trial design and the importance of understanding site challenges to improve the clinical trial process.

FEATURED EPISODE
Future focus: How the AHA is tackling cardiac health and more with Juliana Crawford
If we want to make change in healthcare, we can’t take a one-dimensional approach. We need a multifaceted plan. Having just celebrated its 100th anniversary, the American Heart Association (AHA) is pursuing that vision. Maria Whitman talks with Juliana Crawford, EVP of emerging strategies at the AHA, to find out how the association is thinking about how policy, science and consumer education can fit together in a broad approach to solving healthcare problems.

FEATURED EPISODE
Beyond process improvement: Why organizational architecture matters with Mike Tushman
Maria Whitman interviews Mike Tushman, professor at Harvard Business School, about the importance of organizational architecture during times of transformation. He describes how companies that successfully transform create an organizational architecture that allows both “exploitation” of existing successful strategies and “exploration” of what they might build for the future. He also discusses the role of leaders in driving transformation and the potential of generative AI.
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Miniseries
- Future of Commercial Model
- Future of Health
- Precision Medicine
Pharma's commercial model of tomorrow starts today
Building connections to reimagine healthcare
How biopharma can mobilize to design, develop and deliver precision medicine
About the Host
Maria Whitman is ZS’s managing partner, global commercialization strategy and solutions. A longtime leader in life sciences, she is dedicated to advancing health. She advises on strategy for top pharmaceutical and biotech companies to drive performance and engagement in the ecosystem to improve patient outcomes.