Automatically prioritize consumer needs across your category and benchmark how your portfolio delivers relative to your competitors. Design and market products, services and experiences that directly align to what your target consumers value most.
Accurately predict the success of new product concepts, from line extensions to breakthrough innovations. Test every idea, in real time, with guidance on how to fast-track winners while optimizing product features and go-to-market support.
Visualize the comprehensive pathways your consumers take across their entire purchase journey. Identify every website they visit, every search they make and the digital media they see as you optimize your engagement strategy and media spend.