2024 ZS Future of Health Report



No one would debate that the healthcare systems in the U.S., U.K., Germany, Sweden, China and Japan are significantly different from one another. And yet 9,500 healthcare consumers and nearly 1,400 healthcare providers in these countries see common healthcare challenges and opportunities. Since 2021, our annual ZS Future of Health Survey has uncovered vital insights for pharma, medtech, health plans and other industry players as they develop solutions to close healthcare gaps. This year, we share the latest on what people are experiencing along with some specific solutions to build a more accessible, equitable, affordable, connected and human-centered healthcare system.  



Building the healthcare system of the future together



To build the future healthcare system that delivers what people want and need, stakeholders from provider organizations, medtech, pharma and health plans must work together to bridge healthcare’s most persistent gaps. This includes fostering partnerships, promoting AI adoption with transparency and trust, and investing in digital health tools to combat large-scale chronic health crises. If they take action now, we can create a more equitable, accessible and patient-centered healthcare system.



About the Future of Health Survey



This survey was conducted online by The Harris Poll on behalf of ZS from August 7 to September 3, 2023. It represents a balanced sample of 9,500 adult (individuals aged 18 and up) healthcare consumers and 1,055 primary care providers (PCPs) from the U.S., U.K., Germany, Sweden, Japan and China. It also includes 304 specialists from the U.S. Healthcare provider participants were all licensed medical doctors with specialties in family, general, internal medicine, cardiology, oncology and neurology.



Meet our team