AI offers a new way to gather data insights, but adoption can present a challenge. Astellas Pharma Europe Limited worked with ZS to combine analytics and user experience in VERSO Brand Insights, with encouraging results.

Pharma has evolved by embracing digital over the past decade, and the next wave is poised to bring further transformation. Learn more in this focused conversation between business technology experts from ZS and AbbVie.

Emerging pharma company Aerie Pharmaceuticals knew that it needed to make a splashy entrance into the already crowded glaucoma market. Here’s how the company leveraged REVO Analytics to empower its sales reps and more effectively engage its customer base ahead of two key product launches.

ZS and Boehringer Ingelheim partner on a global data and analytics initiative with the help of REVO that aims to produce stronger customer insights for the pharma organization.

To embrace a customer-centric mindset, pharma also needs to advance capabilities that support it. In this panel discussion, leaders from AbbVie and Biogen discuss the value of AI and orchestration in building better customer experiences.

A pharma brand’s long-term success will depend on decisions made during its launch and growth phases. In this Q&A with GSK and ZS experts, learn how insights and predictive analytics help guide launch strategy.

Zebra worked with ZS to develop its channel strategy and create a new partner program after its acquisition of Motorola Solutions’ enterprise business.

To get better ROI, Tourism New Zealand needed to determine whether it was covering the right travel agents. Here’s how ZS’s data helped improve targeting efforts and build a foundation for future marketing success.

ZS moves forward with the AMF on a groundbreaking patient registry project aimed at serving the needs of migraine patients.

The decades-long partnership between ZS and BMS continues to grow through a new global data infrastructure engagement.

Analytics sourcing offers a growing opportunity for life science companies. Learn how a top 10 pharma company enlisted ZS to design and run an analytics sourcing program for its commercial operations to access key insights.

How ZS helped an independent broker-dealer reboot its advisory efforts.

How ZS helped a retirement plan provider develop a new model to drive growth while controlling operating expenses.

How ZS helped a Fortune 500 insurance company increase renewal and re-enrollment in its medium and large account segments.

How ZS changed a broker-dealer's recruitment process to improve the advisor experience and increase firm revenue.

Learn how ZS designed a data-driven analytical approach for an airlines customer, that linked individual sales goals to company performance.

Here’s how ZS helped its client, one of the world’s largest hotel brands, improve its ROI and increase RevPAR by ramping up its revenue management.

A top-20 pharma company's medical affairs team worked with ZS to develop more advanced surveys, which proved crucial during an FDA approval process.