To get better ROI, Tourism New Zealand needed to determine whether it was covering the right travel agents. Here’s how ZS’s data helped improve targeting efforts and build a foundation for future marketing success.

Learn how ZS designed a data-driven analytical approach for an airlines customer, that linked individual sales goals to company performance.

Here’s how ZS helped its client, one of the world’s largest hotel brands, improve its ROI and increase RevPAR by ramping up its revenue management.

A top-20 pharma company's medical affairs team worked with ZS to develop more advanced surveys, which proved crucial during an FDA approval process.